Every label its own code
From your data record, every label receives an individual QR code, for example with a serial number or promotion code.
Printed labels
QR code labels with an individual code on every label
Every label carries its own QR code, with the serial number in plain text if required, printed on a multicolour label in your design.
Benefits for your application
The key selection benefits at a glance.
Code and plain text match
The QR code and the readable number next to it come from the same data record.
Gap-free number sequences
Sequential codes run without gaps in the order your downstream processing expects.
Design and code in one order
We print the base layout in up to eight colours and the code with Domino inkjet systems or by digital printing.
Product
QR code labels from Hummel Print
QR code labels connect a product with data: a serial number in the inventory system, a web page with origin and instructions, or a promotion. Hummel Print prints the label in your design and adds the QR code, either the same code on all labels or an individual code for every single label.
- Codes: a static QR code for all labels or an individual code per label, also DataMatrix and EAN
- Data: supplied for example as a CSV or Excel file, number ranges sequential without gaps
- Printing: base layout by flexo or digital printing in up to eight colours, variable codes by Domino inkjet
- Material: paper or film, suited to substrate and environment
- Supply: on rolls, as fanfold or on sheets
Applications
What QR code labels are used for
Track & trace
An individual code makes every unit, carton or component unique. When scanned at goods receipt, in production or in service, it is clear which item is being handled.
Authenticity checks and product protection
A code that is issued only once can be checked against a database. Together with a seal label, the pack also shows whether it has already been opened.
Marketing and information
Recipes and origin for food, application tips for cosmetics, competitions and tickets for events, instructions and reordering for spare parts. The code leads directly to the right page.
GS1 Digital Link
GS1 Digital Link and 2D codes at the checkout
Retailers are preparing their checkouts to read 2D codes alongside the EAN barcode. The GS1 initiative "Sunrise 2027" sets the end of 2027 as the target. A QR code to the GS1 Digital Link standard contains the item number (GTIN) and, if required, batch, serial number or best-before date. At the checkout the scanner reads the item number; with a smartphone, the same code opens a web page with product information.
Medicines are a separate case: for the unique identifier under the EU Falsified Medicines Directive they use a DataMatrix code.
Product passport
Digital product passport
The EU Ecodesign Regulation (EU) 2024/1781 introduces a digital product passport step by step. Which product groups are affected and when is set out in separate acts; batteries come first and need a battery passport under the Battery Regulation from February 2027. The passport is accessed via a data carrier on the product or pack, for example a QR code. The label for it has to remain legible for as long as the product is in use.
Readability
What makes a QR code easy to read
| Factor | What matters | Consequence for the label |
|---|---|---|
| Code size | amount of data and scanning distance | plan enough area |
| Quiet zone | free margin around the code | no design right up to the code |
| Contrast | dark code on a light background | choose background and colour accordingly |
| Surface | gloss, texture, film | match material and varnish to the scanner |
| Curvature | a small diameter distorts the code | do not place the code over tight radii |
| Verification | print quality to ISO/IEC 15415 | agree quality grade and inspection in advance |
More solutions
Related solutions around codes
Sequential numbers, barcodes and other variable content are explained on the variable data labels page. Where number ranges, forms or accompanying documents are the focus, coded products are the right solution. If a label is to be read without line of sight, RFID labels lead further. For many languages and long texts behind the code there are multilayer labels.
More products
Related labels
Quality you can verify
Our certifications & partnerships
- EcoVadisSilver rating · Top 15% (September 2026)
- ClimatePartnerClimate contribution available per order
- ISO 9001Quality management
- ISO 14001:2015Environmental management (QAS International) · Certificate no. GMEN1114
- VskE memberlabels association
- FSC® C006747Responsible forestry
- EN 16247-1Energy audit
Contact
Request QR code labels for your project
Send us a sample data record and tell us the code type, content, run length, material and scanner. We will quote for labels in which design and code work together.
Contact form
We will get back to you within one business day.