Paper, embossing and hot foil
Textured and natural papers with embossing, hot foil and varnish give each range its own look.
Printed labels
Finished wine labels on textured and natural paper, as a coordinated set for the bottle and with room for mandatory information and the e-label.

The key selection benefits at a glance.
Textured and natural papers with embossing, hot foil and varnish give each range its own look.
Wet-strength papers and films hold up when the bottle is served chilled and wet.
In digital printing, vintage, site or variety change without new printing plates, even in small quantities.
Front, back and neck label are designed together, and the QR code for the e-label is printed in directly.

Product
Wine labels sell the wine before the bottle is opened. Paper, embossing and hot foil give the label its feel, and since December 2023 the back label also carries energy value, allergens and the route to ingredients and nutrition. Hummel Print prints wine labels in Magstadt, from a single vintage to a whole range.
E-label
Since 8 December 2023, wines in the EU must have an ingredients list and a nutrition declaration. The basis is Regulation (EU) 2021/2117. Both may be provided electronically, via a QR code on the label. The label itself must still show the energy value, which may be given with an "E" in kilojoules and kilocalories, and the allergens, such as "Contains sulphites".
The QR code leads directly to the mandatory information, without advertising and without collecting user data. The rule also applies to sparkling wine and dealcoholised wine. Wines produced before the cut-off date may still be sold. For the label this means the code needs a size that scans well and space on the back label, and it belongs in the design from the start.
Applications
Label set
The front label carries winery, site and grape variety, the back label mandatory information, energy value, allergens and e-label. A neck or shoulder label shows the vintage or quality level. Planning all three together keeps paper, colours and finishing consistent, and the bottle looks all of a piece. More about the bottle neck on the bottle neck labels page.
Selection guide
| Wish | Version | What matters |
|---|---|---|
| Natural, rough feel | natural or textured paper | embossing and fine type on the texture |
| Accents of gloss | hot foil in gold, silver or colour | size and position of the foil area |
| Relief | embossing | paper thickness and size of the motif |
| Ice bucket and chilling | wet-strength paper or film | wetness, duration and edges |
| Let the bottle show | transparent film | bottle colour and opaque white |
| Many vintages or sites | digital printing | shared base layout |
More labels
If the bottle should look almost unlabelled, the no-label-look label is the right solution. For sparkling wine and other drinks in the chiller, see the beverage labels page, and for sequential numbers and codes the variable printing page.
Quality you can verify







Contact
Tell us the bottle, label set, preferred paper and finishing, run length per wine and your labelling machine. We advise you on material and e-label and send you a quote.


We will get back to you within one business day.