Up to eight colours with finishing
Spot colours, opaque white, varnish, embossing and hot foil give varieties and editions their own look.
Printed labels
Beverage labels for bottles, cans and returnables
Front, back and neck labels for glass, PET and cans, printed in up to eight colours and supplied on rolls for your labelling machine.
Benefits for your application
The key selection benefits at a glance.
For condensation, ice water and returnables
We choose films and wet-strength papers to suit chilling and the bottle condition at labelling; wash-off versions are available for returnable bottles.
Batch, best-before date and codes printed in
Changing data, EAN and QR codes are printed with the label, with no second step on your side.
Rolls for your labelling machine
Core, roll diameter, winding direction and label gap follow your machine.
Product
Beverage labels from Hummel Print
Beverage labels carry the brand into the chiller cabinet and have to survive filling, condensation, ice buckets and transport along the way. Hummel Print prints labels for bottles, cans and returnable containers in Magstadt, from prepress through printing and finishing to the finished roll.
- Printing: flexo printing with up to eight colours in one pass for recurring varieties, digital printing for short runs, editions and many variants
- Colour and finishing: spot colours to Pantone or HKS, opaque white on transparent films, varnish, embossing and hot foil
- Material: wet-strength papers, textured papers, white and transparent PP or PE film, FSC®-certified paper on request
- Shape: die-cut to your contour, from rectangles to shoulder or neck labels
- Supply: on rolls, matched to your labelling machine and running direction
- Data: batch, best-before date, EAN and QR codes as variable printing
Applications
Labels for every type of beverage
Beer and craft beer
Breweries work with core beers, seasonal brews and special batches. Body, shoulder and neck label form a set that shows brand and variety at a glance. For returnable pool bottles, the label must come off in the bottle washer.
Water, soft drinks and juice
PET and glass bottles come out of the fridge cold and run quickly over the line. Film labels do not absorb water, and transparent films let the colour and freshness of the drink show.
Wine, sparkling wine and spirits
Here the feel matters: textured paper, embossing and hot foil. Wine has its own labelling rules, explained on the wine labels page. Spirits look as if printed directly with a transparent no-label-look label.
Label types
Front, back and neck label
Most beverages carry several labels that are designed together and applied in one run:
- Front label with brand, variety and volume
- Back label with ingredients, nutrition, producer, EAN and deposit notice
- Neck or shoulder label for variety, vintage or promotion, more on the bottle neck labels page
- Closure seal over crown cap or screw cap, see closure and seal labels
- Sleeves and wrap-around bands around cans, bottles or multipacks
Material
Which material suits the beverage?
| Situation | Material | What matters |
|---|---|---|
| Chilled bottle with condensation | PP or PE film, wet-strength paper | Adhesive suited to the condition at labelling, dry or damp |
| Ice bucket and ice water | Film or wet-strength paper with protective varnish | Edges and print stay intact when wet for longer |
| Returnable bottle | wash-off label | Comes off in the bottle washer without residue |
| Clear PET or glass bottle | transparent film with opaque white | Colour effect in front of the contents, clarity of the adhesive |
| Premium variety and edition | textured paper with embossing or hot foil | Feel and gloss on the chosen paper texture |
| Can | film in a suitable format | Radius, coating and visible area, more on can labels |
Labelling
Mandatory information, deposit and codes
Under the EU Food Information Regulation (FIC), the label must show among other things the name, volume, best-before date, allergens and the food business operator. Drinks with more than 1.2 % alcohol by volume need the alcohol content but are exempt from the ingredients list and nutrition table. Wine has had its own rules since December 2023.
Single-use bottles and cans in the German deposit system carry the DPG deposit mark and the EAN. The mark is printed with a special security ink specified by Deutsche Pfandsystem GmbH. Let us know if your label is to carry it. We print batch, best-before date and sequential codes with the label; details are on the variable printing page.
Circularity
Planning for returnables and recycling
Returnable bottles pass through a caustic bath in which the label should come off completely. For this there are wash-off labels with an adhesive suited to the washer. On single-use PET bottles the label is separated during recycling. Guidelines such as those of the EPBP assess the label's material, adhesive and colour together with the bottle. Where water is the main load, the waterproof labels page helps.
More products
Related labels
Quality you can verify
Our certifications & partnerships
- EcoVadisSilver rating · Top 15% (September 2026)
- ClimatePartnerClimate contribution available per order
- ISO 9001Quality management
- ISO 14001:2015Environmental management (QAS International) · Certificate no. GMEN1114
- VskE memberlabels association
- FSC® C006747Responsible forestry
- EN 16247-1Energy audit
Contact
Request beverage labels for your filling line
Tell us the beverage, container, label types, run length per variety and your labelling machine. We recommend material and finishing and send you a quote for labels on rolls.
Contact form
We will get back to you within one business day.